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Wisconsin, Madison Alternative Weekly

Code: 1688
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Your print classified ad will reach approximately 170,000 Readers in the Madison Metro Area. For over 30 years, Isthmus has cared about life in Madison - civic life, cultural life and countercultural life. This alternative weekly publication is distributed at over 650 locations. Ads run as small display ads on the classified page.

Isthmus publishes its weekly newspaper, many supplement publications, including Annual Manual, Dining, Kids & Parents, and Abode among others and on the World Wide Web through The Daily Page. The number of regular readers continues to grow and now includes over 170,000 local adults who are active, educated and in the acquisition phase of their lives. They remain loyal to Isthmus and its advertisers.

Readership Demographics:

Isthmus readers are a concise target to hit. 66% are 25-54. The median age is 39.
18-24 16.9%
25-34 23.6%
35-44 21.8%
55+ 17.8%

INCOME
The average household income of the Isthmus reader is $57,600.
$35,000+ 69.6%
$50,000+ 44.0%
$75,000+ 23.7%

EDUCATION
Isthmus readers are far more educated than the national standard. The national average is in parentheses.
College educated 94% (49%)
College degree 73% (22%)
Post-graduate study/degree 46%

SEX/MARITAL STATUS/CHILDREN
Female 50%
Male 50%
Single 39%
Married 47%
Children at home 31%
Average family size 2.5

OCCUPATION
Employed 80%
Student 5%

Classified Advertising rate is based on 25 words.

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25 Word Base Ad - $90.00
50 Word Ad - $115.00

Standard Number of Words: 25
Number of Publications: 1
Circulation: 55,000
Guidelines and Restrictions: No 900# Classified advertising.