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Study Shows Newspaper Advertising Stays Strong

A new study from the Newspaper Association of America found that consumers were likely to make a purchase based on information in a print ad. Consumers reported that they used newspaper ads to plan their shopping or obtain coupons. Roughly 80 percent of adults took action in response to a newspaper ad in the past [...]

NEW RESEARCH: CONSUMERS RATE NEWSPAPER ADVERTISING AS PRIMARY SHOPPING INFORMATION SOURCE – Newspaper Association of America: Advancing Newspaper Media for the 21st Century

Newspaper Ads Rank First in Driving Consumers to Take Action; Preprints Still Read By Strong Majority of U.S. Adults Ads on Local Newspaper Websites Rank Ahead of Portals, Search Engines and Social Media Arlington, Va. – Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to [...]