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Five Reasons to Advertise in Print

Five Reasons to Advertise in Print by Eric Dontigney, Demand Media Very few businesses succeed without the use of advertising. Advertising introduces customers to products and services, announces sales and even helps to build brands. For a small business, though, the question often hinges not on whether to advertise, but in what medium to advertise. [...]

Advertisers Miss Key Targets In Hispanic Market

Advertisers Miss Key Targets In Hispanic Market by Steve McClellan Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with [...]

Among Affluent Americans, Print Media Is Tops

Death of Traditional Outlets Has Been Greatly Exaggerated By: Stephen Kraus, Bio Published: August 01, 2011 Mark Twain famously quipped that news of his death was exaggerated when the press mistook his cousin’s serious illness for his own. Today, much the same could be said about traditional media. It seems that its death is foretold [...]

3 Reasons Why Print Advertising is Still A Lethal Weapon for A Winning Marketing Campaign

In the era of the internet, most people tend to attach little or no importance to print advertising. A deluge of pop-ups on your computer screen and mobile message beeps herald the launch of many a new product or service and we tend to thinkā€¦ who reads the papers? Regardless of the growth of the [...]