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Study Shows Newspaper Advertising Stays Strong

A new study from the Newspaper Association of America found that consumers were likely to make a purchase based on information in a print ad. Consumers reported that they used newspaper ads to plan their shopping or obtain coupons. Roughly 80 percent of adults took action in response to a newspaper ad in the past [...]

Five Reasons to Advertise in Print

Five Reasons to Advertise in Print by Eric Dontigney, Demand Media Very few businesses succeed without the use of advertising. Advertising introduces customers to products and services, announces sales and even helps to build brands. For a small business, though, the question often hinges not on whether to advertise, but in what medium to advertise. [...]

Advertisers Miss Key Targets In Hispanic Market

Advertisers Miss Key Targets In Hispanic Market by Steve McClellan Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with [...]

NEW RESEARCH: CONSUMERS RATE NEWSPAPER ADVERTISING AS PRIMARY SHOPPING INFORMATION SOURCE – Newspaper Association of America: Advancing Newspaper Media for the 21st Century

Newspaper Ads Rank First in Driving Consumers to Take Action; Preprints Still Read By Strong Majority of U.S. Adults Ads on Local Newspaper Websites Rank Ahead of Portals, Search Engines and Social Media Arlington, Va. – Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to [...]

Newspapers Reach Nearly Three-In-Four Adult Consumers With Buying Power Every Week

Arlington, Va. – More than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week, according to the latest data from Scarborough Research. The company examined newspaper readership as part of its USA+ Study (Release 1, 2010), a survey of more than 210,000 adults that captures [...]