< < < Click Here to Go Back to American Classified Services Main Website. < < <

71 Percent Read a Newspaper

Arlington, Va. – John F. Sturm, president and CEO of the Newspaper Association of America, issued the following statement on today’s release of the Audit Bureau of Circulations FAS-FAX report.

“The data reported in today’s ABC FAS-FAX report* is in line with expectations as newspaper publishers sharpen their focus on growing audience and driving revenue across a range of media channels. Newspaper companies have dedicated their efforts to serving distinct audience segments through those platforms most relevant to the reader — including print, online and mobile. As a result, we expect some migration from newspapers in print to newspapers on digital platforms. The bottom line: Newspapers —in all their forms — continue to reach a substantial majority of adult consumers each week, a fact that carries more weight than just print units sold in today’s digital environment.

The latest data from Scarborough Research puts our audience into perspective: More than 71 percent (165.6 million people) read a newspaper in print or online in the last seven days. In addition, a new analysis from comScore found that newspaper companies attracted 102.8 million unique visitors to their websites in September — reaching almost two-thirds (61 percent) of all adult Internet users.

What counts is that newspaper companies continue to retain their most loyal and engaged readers even as they increase print circulation pricing to rebalance their revenue streams. Many publishers have enhanced coverage to advertisers with popular print products that supplement traditional newspaper distribution. Targeted products — such as Briefing in Dallas, RedEye in Chicago, Your Essential Shopper in Phoenix and scores of local publications — provide additional readership but are not currently reported in the ABC FAS-FAX paid circulation totals.

NAA looks forward to new ABC reporting formats that will debut next March. The changes will provide newspaper companies with the opportunity to report their broad portfolio of products across platforms, and will give advertisers the market data and transparency they need to make buying decisions in today’s competitive environment.”

*The circulation data released today is derived from U.S. daily circulation newspapers that are ABC member papers with comparable data filed in time to be included in the ABC FAS-FAX report. It does not reflect the total circulation of all newspapers in the U.S.

NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the U.S. and Canada. NAA members include daily newspapers, as well as non-dailies, other print publications and online products. Headquartered near Washington, D.C., in Arlington, Va., the Association focuses on the major issues that affect today’s newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium’s broad portfolio of products and digital platforms. Information about NAA and the industry also may be found at www.naa.org.

Return to AdvertisingResults.com

Share and Enjoy:
  • Facebook
  • LinkedIn
  • Twitter
  • Digg
  • StumbleUpon
  • MySpace
  • Google Bookmarks
  • email

1 comment to 71 Percent Read a Newspaper

Leave a Reply




You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>