A new study from the Newspaper Association of America found that consumers were likely to make a purchase based on information in a print ad. Consumers reported that they used newspaper ads to plan their shopping or obtain coupons. Roughly 80 percent of adults took action in response to a newspaper ad in the past [...]

A ComScore Study Says 31% of Online Ads Are Never Viewed. Is an Ad Still an Ad If No One Sees It?

By Patricio Robles Newspapers? Dying? Social media? Rising. That’s the conventional wisdom, at least, and marketers seem to be buying into it. While spending on social media marketing is still relatively small, it’s increasing rapidly. At the same time, anyone selling newspaper ads has probably given some thought to a new profession. But is the [...]

Advertisers Miss Key Targets In Hispanic Market by Steve McClellan Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with [...]

Newspaper Ads Rank First in Driving Consumers to Take Action; Preprints Still Read By Strong Majority of U.S. Adults Ads on Local Newspaper Websites Rank Ahead of Portals, Search Engines and Social Media Arlington, Va. – Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to [...]

In the era of the internet, most people tend to attach little or no importance to print advertising. A deluge of pop-ups on your computer screen and mobile message beeps herald the launch of many a new product or service and we tend to think… who reads the papers? Regardless of the growth of the [...]

According to data from Frank N. Magid Associates, newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions. 52% of all adults identify newspapers as the medium they use to help plan shopping or make purchase decisions. 72% of all adults regularly or occasionally read newspaper preprints, and [...]

Arlington, Va. – John F. Sturm, president and CEO of the Newspaper Association of America, issued the following statement on today’s release of the Audit Bureau of Circulations FAS-FAX report. “The data reported in today’s ABC FAS-FAX report* is in line with expectations as newspaper publishers sharpen their focus on growing audience and driving revenue [...]

Arlington, Va. – More than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week, according to the latest data from Scarborough Research. The company examined newspaper readership as part of its USA+ Study (Release 1, 2010), a survey of more than 210,000 adults that captures [...]

Visitors Generate More Than 3 Billion Page Views During Last Year’s Fourth Quarter Arlington, Va. – Newspaper Web sites continued to demonstrate their ability to command the attention of Web users as they attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009, more than one-third (37 percent) of [...]