< < < Click Here to Go Back to American Classified Services Main Website. < < <

Study Shows Newspaper Advertising Stays Strong

A new study from the Newspaper Association of America found that consumers were likely to make a purchase based on information in a print ad. Consumers reported that they used newspaper ads to plan their shopping or obtain coupons. Roughly 80 percent of adults took action in response to a newspaper ad in the past [...]

Share and Enjoy:
  • Facebook
  • LinkedIn
  • Twitter
  • Digg
  • StumbleUpon
  • MySpace
  • Google Bookmarks
  • email

Is An Online Ad Still An Ad If Nobody Saw It?

A ComScore Study Says 31% of Online Ads Are Never Viewed. Is an Ad Still an Ad If No One Sees It?

Share and Enjoy:
  • Facebook
  • LinkedIn
  • Twitter
  • Digg
  • StumbleUpon
  • MySpace
  • Google Bookmarks
  • email

Does newspaper advertising beat social media?

By Patricio Robles Newspapers? Dying? Social media? Rising. That’s the conventional wisdom, at least, and marketers seem to be buying into it. While spending on social media marketing is still relatively small, it’s increasing rapidly. At the same time, anyone selling newspaper ads has probably given some thought to a new profession. But is the [...]

Share and Enjoy:
  • Facebook
  • LinkedIn
  • Twitter
  • Digg
  • StumbleUpon
  • MySpace
  • Google Bookmarks
  • email

Advertisers Miss Key Targets In Hispanic Market

Advertisers Miss Key Targets In Hispanic Market by Steve McClellan Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with [...]

Share and Enjoy:
  • Facebook
  • LinkedIn
  • Twitter
  • Digg
  • StumbleUpon
  • MySpace
  • Google Bookmarks
  • email

NEW RESEARCH: CONSUMERS RATE NEWSPAPER ADVERTISING AS PRIMARY SHOPPING INFORMATION SOURCE – Newspaper Association of America: Advancing Newspaper Media for the 21st Century

Newspaper Ads Rank First in Driving Consumers to Take Action; Preprints Still Read By Strong Majority of U.S. Adults Ads on Local Newspaper Websites Rank Ahead of Portals, Search Engines and Social Media Arlington, Va. – Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to [...]

Share and Enjoy:
  • Facebook
  • LinkedIn
  • Twitter
  • Digg
  • StumbleUpon
  • MySpace
  • Google Bookmarks
  • email

3 Reasons Why Print Advertising is Still A Lethal Weapon for A Winning Marketing Campaign

In the era of the internet, most people tend to attach little or no importance to print advertising. A deluge of pop-ups on your computer screen and mobile message beeps herald the launch of many a new product or service and we tend to think… who reads the papers? Regardless of the growth of the [...]

Share and Enjoy:
  • Facebook
  • LinkedIn
  • Twitter
  • Digg
  • StumbleUpon
  • MySpace
  • Google Bookmarks
  • email

Newspapers Deliver; Consumers Take Action

According to data from Frank N. Magid Associates, newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions. 52% of all adults identify newspapers as the medium they use to help plan shopping or make purchase decisions. 72% of all adults regularly or occasionally read newspaper preprints, and [...]

Share and Enjoy:
  • Facebook
  • LinkedIn
  • Twitter
  • Digg
  • StumbleUpon
  • MySpace
  • Google Bookmarks
  • email

71 Percent Read a Newspaper

Arlington, Va. – John F. Sturm, president and CEO of the Newspaper Association of America, issued the following statement on today’s release of the Audit Bureau of Circulations FAS-FAX report. “The data reported in today’s ABC FAS-FAX report* is in line with expectations as newspaper publishers sharpen their focus on growing audience and driving revenue [...]

Share and Enjoy:
  • Facebook
  • LinkedIn
  • Twitter
  • Digg
  • StumbleUpon
  • MySpace
  • Google Bookmarks
  • email

Newspapers Reach Nearly Three-In-Four Adult Consumers With Buying Power Every Week

Arlington, Va. – More than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week, according to the latest data from Scarborough Research. The company examined newspaper readership as part of its USA+ Study (Release 1, 2010), a survey of more than 210,000 adults that captures [...]

Share and Enjoy:
  • Facebook
  • LinkedIn
  • Twitter
  • Digg
  • StumbleUpon
  • MySpace
  • Google Bookmarks
  • email

Newspaper Websites Continue to Draw More Than One-Third of All Web Users

Visitors Generate More Than 3 Billion Page Views During Last Year’s Fourth Quarter Arlington, Va. – Newspaper Web sites continued to demonstrate their ability to command the attention of Web users as they attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009, more than one-third (37 percent) of [...]

Share and Enjoy:
  • Facebook
  • LinkedIn
  • Twitter
  • Digg
  • StumbleUpon
  • MySpace
  • Google Bookmarks
  • email