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Study Shows Newspaper Advertising Stays Strong

A new study from the Newspaper Association of America found that consumers were likely to make a purchase based on information in a print ad. Consumers reported that they used newspaper ads to plan their shopping or obtain coupons. Roughly 80 percent of adults took action in response to a newspaper ad in the past [...]

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Advertisers Miss Key Targets In Hispanic Market

Advertisers Miss Key Targets In Hispanic Market by Steve McClellan Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with [...]

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3 Reasons Why Print Advertising is Still A Lethal Weapon for A Winning Marketing Campaign

In the era of the internet, most people tend to attach little or no importance to print advertising. A deluge of pop-ups on your computer screen and mobile message beeps herald the launch of many a new product or service and we tend to think… who reads the papers? Regardless of the growth of the [...]

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7 Lessons in Successful Advertising

Years ago, a real estate broker hired me to help him sell more houses. We met for about 10 hours, reading over the real estate section of the paper and discussing his ads. I then told him I was ready to help him sell more houses. “Sir!” he said in startled disbelief. “Do you mean [...]

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Effective Copywriting Tips: Follow this expert advice for crafting a more persuasive marketing message.

When it comes to improving the value of copywriting in print or online, a particularly effective strategy is to make a product or service seem more impressive than it really is. New Jersey–based copywriting expert Bob Bly (bly.com), author of Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns, offers a time-tested example: Sea-Monkeys, [...]

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As Crazy as it May Sound, This Economy is Truly the Best Time to Advertise

Have you noticed that there are a few businesses that came out of nowhere to take over the advertising pages in your local newspaper? Where were these guys just a few years ago? If you have a few bucks put away in your ad budget, this is the perfect time to spend them and learn [...]

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Facts & Figures About the Free Paper Industry

Often swept under the skirts of the paid newspaper industry, consider these facts: Free Paper Circulation is growing, rather than falling like paid newspapers. Free Papers are a robust $4 billion industry. Free Papers have total circulation in excess of 100 million copies weekly, more than twice that of all paid papers combined. Free Papers [...]

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10 TIPS FOR WRITING EFFECTIVE WEB COPY

On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failure.

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Newspapers Still Send Consumers To The Store

by Jack Loechner According to early data from MORI Research, announced by the Newspaper Association of America, 59% of adults identify newspapers as the medium they use for planning, shopping and purchase decisions, making newspapers the leading advertising medium cited by consumers for these activities. NAA President and CEO, John Sturm, says “… while new [...]

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Print Ads Can Drive Traffic to Your Website

Print ads can drive visitors to a company’s website when the web address is listed in the ad. This is a perfect way for print and online advertising to compliment each other.

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