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Study Shows Newspaper Advertising Stays Strong

A new study from the Newspaper Association of America found that consumers were likely to make a purchase based on information in a print ad. Consumers reported that they used newspaper ads to plan their shopping or obtain coupons. Roughly 80 percent of adults took action in response to a newspaper ad in the past [...]

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Is An Online Ad Still An Ad If Nobody Saw It?

A ComScore Study Says 31% of Online Ads Are Never Viewed. Is an Ad Still an Ad If No One Sees It?

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Advertisers Miss Key Targets In Hispanic Market

Advertisers Miss Key Targets In Hispanic Market by Steve McClellan Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with [...]

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NEW RESEARCH: CONSUMERS RATE NEWSPAPER ADVERTISING AS PRIMARY SHOPPING INFORMATION SOURCE – Newspaper Association of America: Advancing Newspaper Media for the 21st Century

Newspaper Ads Rank First in Driving Consumers to Take Action; Preprints Still Read By Strong Majority of U.S. Adults Ads on Local Newspaper Websites Rank Ahead of Portals, Search Engines and Social Media Arlington, Va. – Newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to [...]

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3 Reasons Why Print Advertising is Still A Lethal Weapon for A Winning Marketing Campaign

In the era of the internet, most people tend to attach little or no importance to print advertising. A deluge of pop-ups on your computer screen and mobile message beeps herald the launch of many a new product or service and we tend to think… who reads the papers? Regardless of the growth of the [...]

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Newspapers Deliver; Consumers Take Action

According to data from Frank N. Magid Associates, newspaper advertising is the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions. 52% of all adults identify newspapers as the medium they use to help plan shopping or make purchase decisions. 72% of all adults regularly or occasionally read newspaper preprints, and [...]

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As Crazy as it May Sound, This Economy is Truly the Best Time to Advertise

Have you noticed that there are a few businesses that came out of nowhere to take over the advertising pages in your local newspaper? Where were these guys just a few years ago? If you have a few bucks put away in your ad budget, this is the perfect time to spend them and learn [...]

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71 Percent Read a Newspaper

Arlington, Va. – John F. Sturm, president and CEO of the Newspaper Association of America, issued the following statement on today’s release of the Audit Bureau of Circulations FAS-FAX report. “The data reported in today’s ABC FAS-FAX report* is in line with expectations as newspaper publishers sharpen their focus on growing audience and driving revenue [...]

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Community & Niche Publications Continue to Show Circulation Stability

Community and Niche Publications Continue to Show Circulation Stability Through the first half of 2009, community and niche publications continued to show circulation stability, according to the latest audit data from Circulation Verification Council (CVC). While some publications have seen dramatic declines in circulation, community and niche publications remain stable, experiencing only slight declines in [...]

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How click fraud is affecting the online advertising industry

by TheWicker Click fraud is a common form of fraud that victimizes pay per click advertisers on the internet. The term refers to a person, or sometimes a script or robot, who clicks on ads in order to generate revenue or to damage an advertiser, but has no legitimate interest in the offer being promoted.The [...]

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