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Advertisers Miss Key Targets In Hispanic Market

Advertisers Miss Key Targets In Hispanic Market by Steve McClellan Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with [...]

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10 Small Business Marketing Tips

Small business owners have to market their businesses smarter than before these days – With the recession looming with no visible end, every single penny counts. Many small business owners today are bootstrapping and going frugal. If you are interested in low budget but effective marketing, I have some tips to share you – Here [...]

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7 Lessons in Successful Advertising

Years ago, a real estate broker hired me to help him sell more houses. We met for about 10 hours, reading over the real estate section of the paper and discussing his ads. I then told him I was ready to help him sell more houses. “Sir!” he said in startled disbelief. “Do you mean [...]

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As Crazy as it May Sound, This Economy is Truly the Best Time to Advertise

Have you noticed that there are a few businesses that came out of nowhere to take over the advertising pages in your local newspaper? Where were these guys just a few years ago? If you have a few bucks put away in your ad budget, this is the perfect time to spend them and learn [...]

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Facts & Figures About the Free Paper Industry

Often swept under the skirts of the paid newspaper industry, consider these facts: Free Paper Circulation is growing, rather than falling like paid newspapers. Free Papers are a robust $4 billion industry. Free Papers have total circulation in excess of 100 million copies weekly, more than twice that of all paid papers combined. Free Papers [...]

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Newspapers Still Send Consumers To The Store

by Jack Loechner According to early data from MORI Research, announced by the Newspaper Association of America, 59% of adults identify newspapers as the medium they use for planning, shopping and purchase decisions, making newspapers the leading advertising medium cited by consumers for these activities. NAA President and CEO, John Sturm, says “… while new [...]

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The REAL Reason People Aren’t Buying (You’ll be Surprised)

Today belonging to a tribe is no longer about physical survival—at least not in an obvious way. Yet it remains a powerful influence on what we do; on what your customers do.

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