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Study Shows Newspaper Advertising Stays Strong

A new study from the Newspaper Association of America found that consumers were likely to make a purchase based on information in a print ad. Consumers reported that they used newspaper ads to plan their shopping or obtain coupons. Roughly 80 percent of adults took action in response to a newspaper ad in the past [...]

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Is An Online Ad Still An Ad If Nobody Saw It?

A ComScore Study Says 31% of Online Ads Are Never Viewed. Is an Ad Still an Ad If No One Sees It?

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Five Reasons to Advertise in Print

Five Reasons to Advertise in Print by Eric Dontigney, Demand Media Very few businesses succeed without the use of advertising. Advertising introduces customers to products and services, announces sales and even helps to build brands. For a small business, though, the question often hinges not on whether to advertise, but in what medium to advertise. [...]

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The 7 Deadly Sins of Print Advertising

At some point in the lives of most growing businesses comes the need for print advertising. Whether you’re creating a direct mail postcard to gain new business, placing a small ad in your local newspaper, or launching a full-color ad campaign in a national print magazine, the difference between a successful advertisement or a waste [...]

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Advertisers Miss Key Targets In Hispanic Market

Advertisers Miss Key Targets In Hispanic Market by Steve McClellan Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with [...]

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Among Affluent Americans, Print Media Is Tops

Death of Traditional Outlets Has Been Greatly Exaggerated By: Stephen Kraus, Bio Published: August 01, 2011 Mark Twain famously quipped that news of his death was exaggerated when the press mistook his cousin’s serious illness for his own. Today, much the same could be said about traditional media. It seems that its death is foretold [...]

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