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Study Shows Newspaper Advertising Stays Strong

A new study from the Newspaper Association of America found that consumers were likely to make a purchase based [...] Continue Reading…

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Is An Online Ad Still An Ad If Nobody Saw It?

A ComScore Study Says 31% of Online Ads Are Never Viewed. Is an Ad Still an Ad If No [...] Continue Reading…

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Five Reasons to Advertise in Print

Five Reasons to Advertise in Print
by Eric Dontigney, Demand Media

Very few businesses succeed without the use of advertising. Advertising [...] Continue Reading…

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Does newspaper advertising beat social media?

By Patricio Robles
Newspapers? Dying? Social media? Rising. That’s the conventional wisdom, at least, and marketers seem to be buying [...] Continue Reading…

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The 7 Deadly Sins of Print Advertising

At some point in the lives of most growing businesses comes the need for print advertising. Whether you’re creating [...] Continue Reading…

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Advertisers Miss Key Targets In Hispanic Market

Advertisers Miss Key Targets In Hispanic Market
by Steve McClellan

Carat USA, the Aegis Group media shop, has completed a detailed [...] Continue Reading…

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Among Affluent Americans, Print Media Is Tops

Death of Traditional Outlets Has Been Greatly Exaggerated
By: Stephen Kraus, Bio

Published: August 01, 2011

Mark Twain famously quipped that news [...] Continue Reading…

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10 Small Business Marketing Tips

Small business owners have to market their businesses smarter than before these days – With the recession looming with [...] Continue Reading…

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NEW RESEARCH: CONSUMERS RATE NEWSPAPER ADVERTISING AS PRIMARY SHOPPING INFORMATION SOURCE – Newspaper Association of America: Advancing Newspaper Media for the 21st Century

Newspaper Ads Rank First in Driving Consumers to Take Action; Preprints Still Read By Strong Majority of U.S. Adults
Ads [...] Continue Reading…

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3 Reasons Why Print Advertising is Still A Lethal Weapon for A Winning Marketing Campaign

In the era of the internet, most people tend to attach little or no importance to print advertising. A [...] Continue Reading…

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